In a recent press release, Monster Energy came out with a new drink. The drink is the original Monster flavor with a shot of Strawberry at the top. Their goal is to let their consumers enjoy the original monster flavor with a minor flavor boost. Monster Energy wants to make their customers have the best experience with drinking their beverages as well as elevating it a bit more than usual. They recently had an event where their customers could try the Strawberry Shot for the first time. Many customers were satisfied with the turn out of the new drink.
PR Perspective
As Monster Energy wanted to take this new shift in their company, there was a lot of risk behind this decision. Something that sparked their interest was the new dirty soda trend which is why they wanted to make the Strawberry Shot. From a PR perspective this could be a bit of a risk because the customers might not like changing the original Monster flavor since that is what they are known for. Many customers have been satisfied with the new drink. As of now there hasn’t been any negative back lash on the new Monster drink.
In the future going forward, Monster could take away from the original Monster taste because of the flavor boost. This could be a disadvantage especially for the Monster company because they are steering away from the originality of where they started. Many faithful consumers could be unsatisfied with Monster not going back to their original drink. This could create controversy for their brand repetition in the near future.
