La La Land Movie Campaign
La La Land is a romance musical that came out on Dec. 9, 2016. This fan-favorite movie has influenced society in many ways. From making an impact on music to the moral messages behind the film, La La Land has been influential in the 21st Century. Prior to its release, the film was campaigned to capture viewer’s attention.
For instance, Lionsgate UK, iProspect and Create Advertisement’s social media had a campaign that launched to highlight content from the film to make users stop and look at. Lionsgate would look at key areas of interest for users from the movie and then 10 pieces of content was created from those key areas to target the right audiences. The content was made for specific social media that it would look best on. The campaign reached millions of young users and brought awareness to the film. Among this, the movie was advertised through jazz inspired posters, film festivals and promotional events.
This impacted the movie’s brand because it brought a new kind of awareness to the film. The movie includes a jazz club and the marketing wanted to advertise that. The marketing that was used invited the audience the movie’s message and allowed for them to have the nostalgia which is what the movie echos.
The Trailer
I believe the trailer does a good job of showing what the movie is and what it’s about. It uses emotion and entices the audience enough to watch the movie but doesn’t give too much away. It conveys the movie’s meaning about not giving up on your dreams and what you have to let go of in order to do that.
Review
A review from someone who watched the film, https://www.imdb.com/title/tt3783958/review/rw5283962/?ref_=tturv_1,
This review shows how in the end the movie did well in marketing and campaigning. They were able to target exactly what kind of people would enjoy the movie. There were many positive reviews that opened people’s eyes to music and the story that La La Land tells. The movie created a brand to utilize nostalgia to create a modern classic that will be remembered for years to come.
