Social Media Through a Public Relations Perspective

Social media has been used in a variety of different ways to achieve different goals. There are different aspects of Public Relations (PR) that companies use in their social media. Though each company markets something different they all have similarities. This week we’ll be looking at how four companies use the aspect of target marketing in PR in their social media to promote their brand.

Thorncreek Church

This social media post is from Instagram from the church Thorncreek Church, located in Thornton, CO. They’re using the aspect of target marketing to promote events. In this instance they’re inviting people to Easter services. This works because they use different types of images with wording that represents how something can grow on what was once barren. They’re targeting people who have ever felt this or have felt like they were too far gone for Christ. Thorncreek Church uses target marketing from PR to reach people who want a second chance.

The Man Who Captured Sunshine

This social media post is from the small company The Man Who Captured Sunshine on Instagram. While the company uses social media to sell products, they also use it to promote who they are as a company. Target marketing is used in this post in a unique way. The post is a video of a recap of 2025. This shows how the company is showing how they care for their customers and what they value. This is effective because they’re targeting people who believe the same thing and believe in high quality clothing which is what the brand sells.

National Geographic

This post is from the non-profit company National Geographic on Instagram. This post is using target marketing in explaining what the photo is and the significance behind it. The company is targeting people who care for nature and value creation. They aren’t selling anything but are raising awareness showing how target marketing is used showing how it works.

Summer Moon Coffee

This post is from the coffee company Summer Moon from Instagram. The post is showing how the company prepares their coffee through hand-build brick oven roasters. They’re targeting people who want authentic genuine coffee. This post shows Summer Moon’s quality, nothing is being advertised it’s just the company explaining how they prepare their coffee showing how PR is being used showing its effectiveness.

In The End

Social media has been and will continuously used to promote companies. These four companies are just a few examples of how one aspect of PR is used in social media.