How media personalities still care
in a world filled with worry
Celebrities are realizing the state of humankind and reaching out.
Humankind is in a desperate state. Today’s world is nothing like it was two months ago. People are turning to media as one of their only sources of connection to others.
This is why the media consumption and its popularity has skyrocketed. Celebrities have realized they need to market their care, and any content they put out, differently, as we are all in isolation.
Jimmy Fallon is the host of The Tonight Show. Fallon’s views on his YouTube channel has skyrocketed. His last show in his regular studio received 368K views on YouTube, and Fallon’s first at home Episode received an astounding 5.8 million views.
Jimmy marketed this video differently and let people see how he was in the same situation as them.
Many people are craving human connection and wanting to see how other people are coping, like celebrities. Many celebrities have picked up on this and have found new ways to reach out to people, like John Krasinski, who is hosting his own sort of talk show on Youtube called “Some Good News.”
David Harbor, famous for his role in Stranger Things, gave out his phone number. He posted on Instagram that he would love for his followers to tell him how they are doing.
“Maybe there are ways we can work together in this isolation that alley our mutual boredom, fear, and confusion. Not sure but worth a try” he said in a post.
Harbour realized that all of his followers were in isolation and in deep boredom, and he could help. Reaching out to people, he could give them hope and encouragement. The response was great, because people need people to care for them.
If you would like to read more about other celebrities who have given out phone numbers, read Nick Calombaris’s article.
Encouragement is not the only thing celebrities are offering. Radio personalities are using their platforms to stop the spread of COVID-19. This PSA shows how everyone is using their recourses to prepare communities of the impact,
“The National Association of Broadcasters today announced it is distributing new public service announcements to radio and TV stations to educate Americans on how to help prevent the spread of COVID-19. The PSA effort is part of a Coronavirus Response Toolkit, an online resource to help broadcast radio and TV stations accurately cover the coronavirus disease and prepare for the impact on their staff, community and businesses.”
March 12, 2020 Press release, National Association of broadcasters,
Other celebrities who have marketed their content differently to share comfort, is James Corden, host of The Late Late Show. Cordon was not afraid to be real and candid with the world during one of his “HomeFests.”
“‘I’ve found it tougher than I ever thought I would. I found myself having these incredible spikes of anxiety and sadness’… ‘You feel so out of control. It feels so out of our comprehension, all of it. I found I get sort of overwhelmed with the sadness, really.'”
James Cordon
Based on their content, Cordon, Fallon, and Harbor have all realized how severe this disease is.
In a Yale Medicine article, “more than 110,000 people have died from the disease—a death toll that has far surpassed that of the severe acute respiratory syndrome (SARS) epidemic that occurred in 2002 and 200.”
In the video below, three students from Olivet Nazarene University respond to questions about media coverage and whether there are any celebrities that have given them comfort in this time of isolation.
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