Kamala Harris Confirms Possibility of Running for President
The Summary
An article from NBC News, “https://www.nbcnews.com/politics/2028-election/kamala-harris-confirms-might-run-president-2028-rcna273682,” says Kamala Harris speaks on the possibility of running for the 2028 Presidential election. Harris received mass support when she announced the possibility. Harris feels that she is equipped for the role. “Let me also say this, I served for four years being a heartbeat away from the presidency of the United States … I know what the job is, and I know what it requires,” says Kamala Harris former Vice President and 2024 presidential candidate. She’s advocating that there needs to be change in the bureaucracy of the government and that people want to see progress. Very early polling of the 2028 Presidential Election shows that Harris is at the top of the field partly because she’s well known. Harris wants to make change and help the people of America.
A PR Perspective
This article shows how the authors are using candidate branding, strategic communication and targeted messaging. Harris’ PR team is starting to re-start her brand as a presidential candidate in showing how she has a care for the community. This article shows how Harris speaks on problems in the government and how she can be that change. The PR team is trying to show society that she is still relevant and can help others. The article then is trying to raise awareness that Harris is thinking about running for president again. Her team needs to be cautious of this as Harris running for president can be controversial for people who didn’t vote for her or don’t agree with her stances. This shows how the article is targeting voters who have the same values as Harris. They’re trying to reach the people who were upset that she didn’t win the 2024 Presidential Election. All in all, this article has many PR elements that are used to help Harris’ brand and what she stands for.
